Wednesday, June 13, 2012
I was cleaning my son's playroom today and came across a promotional item I was given at a local wine festival last year. It was one of those little flashlights in the shape of a bottle advertising Captain Morgan Rum. (My son likes pirates...no judging!!! *sheepish-grin*)
Seeing this item made me think about promotional items writers use. I know things like bookmarks, business cards, pens, or notepads are popular, but are these things worth the investment? Do they really make people want to buy your book? Also, should you put your name or the name of your book on the promo item?
As I get into the submission process and start dreaming about a marketing plan (yeah, I know...roll your eyes), I find myself thinking about things like this. There are so many options. Excerpt books, lip balm, notebooks, pens, pencils, stress balls, posters, computer brushes, bookmarks, post cards, etc. So I thought I'd poll my writer friends with experience for curiosity sake since I am still dancing the submission limbo *laughs* and have no need as of yet for promotional items.
What promotional items have you found to be those that give you the most bang for your buck? What have you felt really makes a difference in sales? What was a huge flop? Do your promo items have your name or your book name or both?